Sprechende Website

Responsive landing page

2023

Project

I developed the visual identity, design system and landing page for a German language school.

Brand

I followed the client’s brief and researched German language education brands to create a modern, playful identity with a clear visual structure.

Logo and icon for Sprechende in light and dark versions for each color family of the palette.Logos in light and dark versions and icon.

Design System

I based the palette on the German flag and added muted green and blue. I paired Source Sans Pro with Source Serif Pro to establish typographic contrast and hierarchy. Color palettes variations of black, green, blue, yellow and red with the font families: Source Sans Pro and Source Serif Pro.Color palette and font families.

Landing Page

I organized the site into sections with components and icons, using a timeline to present the owner’s career. I created vector illustrations to highlight sections and guide visitors toward the call to action. Screenshot of web and mobile versions of the web site.Web and mobile versions.

Landing Page